Changan to be represented by Tan Chong in five ASEAN countries – Malaysia not among them

Over in Singapore, news has come about that Tan Chong International is set to distribute Changan Automobile products in five countries around the region.

The company will represent the Chinese brand in Singapore, Indonesia, Thailand, Vietnam as well as the Philippines. Malaysia is not in the equation, because the brand is already being handled by Changan Berjaya Auto.

It was reported that the deal came about when Hong Kong-listed Tan Chong, which makes car seats for Changan in China, was approached by Changan. Tan Chong is due to start up a newly formed subsidiary, TC Changan, in Indonesia this week, followed by Thailand in November and Singapore by the end of next year.

Indonesia and Thailand are expected to be the biggest markets for the company. The reports add that the first model likely to be introduced will be the seven-seater Honor, priced around the same level as the Toyota Vios.

As for Vietnam and the Philippines, operations are expected to kick off with the introduction of the Eado sedan sometime in the first quarter of 2013. Anticipated total sales figures for all five markets is expected to reach 10,000 units in four to five years.

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